Insights & Resources

Insights for founders and investors, plus news and perspectives from the Adeline team. Dive into the thinking that shapes our approach.

Not financial or fundraising advice. See full disclaimer.

Is your pre-seed startup solving a real problem? How to validate problem-market fit for VCs in 2025

Why falling in love with an idea can be dangerous; nearly half of failed ventures were solving problems that did not matter enough to enough people.

For a product to surprise me, it must be satisfying expectations I didn’t know I had. No focus group is going to discover those.

Paul Graham

Founder of Y Combinator

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Hand-drawn scene of a man on a cliff hammering a plank onto an unfinished bridge that ends in midair above the sea, with gulls flying and clouds overhead.

UK Investors &
Accelerators

Are you a founder looking to fund your UK startup? Browse our database of Angel Investors, VCs and Accelerators from Pre-Seed to Series A+


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A photo of the first cohort of startup owners welcomed to the Founders’ Floor

Founders’ Floor - a new hub for founders in central London

Adeline has officially welcomed the first cohort of five startups to the Founders’ Floor - a new community and workspace for early stage founders, based in Holborn.

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Blue and red bar magnet labeled “TRACTION,” surrounded by iron filings forming magnetic field patterns on a white background.

30 metrics to show VCs your seed stage startup has traction

Your traction story isn’t just about the size and speed of growth; how growth is achieved matters.

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What UK Angel Investors Look for in Startups

How to find angel investors who bring strategic support to fuel growth and long-term success

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10 Top Angel Investors, Angel Groups, and Syndicates for Pre-Seed and Seed Stage Funding in the UK

Instead of pitching to individual investors one by one, syndicates allow founders to save time and increase the likelihood of securing significant funding in a single round

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“Quality of growth is what differentiates a good professional investment. At seed, it’s about convincing investors that your science, innovation, or competitive advantage really works — and that there’s momentum behind it.”

Des Tan

Director of Adeline Arts & Science